From early in 1969 to 1977, Reprise Records (and their parent label Warner Bros. Records) ran a USA & Canada only mail-order promotion on a number of the inner sleeves of their mainstream artists' releases. This was to promote a wide range of less popular artists on compilation albums known as the 'Loss Leader' PRO series, sold at a significantly reduced mail-order price.
This Frank Zappa-oriented 'Zapped' release is the 6th issue in the series, a compilation geared to promoting both the artists 'signed' to Zappa and the two labels, Straight and Bizarre Records, which Zappa co-founded with Herb Cohen. (These two labels were manufactured and distributed for Reprise Records by Warner Bros. Records from mid 1969 [Previously 7Arts]).
